When: 2017- 2020
Roles: UX, UI, Lead Product Design
Channels: iOS, Web, Social, Physical
Neyborly is a venture-backed startup that provides affordable gathering space that anyone can rent by the hour, day, or month. It's a technology-enabled real estate company trying to find a solution to the rampant vacancy of ground-floor commercial space.
I was the 3rd employee and was there for a little more than two years. I moved from Designer to Head of Design and was tasked with everything from leading the UX on our new web platform to creating and fostering a recognizable brand.
I was in charge of our small but potent creative team while at Neyborly. I tipped the spear on all design, both digital and physical, and was directly responsible for designing and prototyping nearly every page and feature on the new Neyborly site.
To kick-off the site redevelopment I led a summer long research with some of top guests. Through a series of in-person interviews and surveys they helped our product team create persona profiles and identify the largest pain points in our existing flow.
We used these R&D cycles of question and answer throughout the initial phases of production to discovery how these features can be integrated into our new site KPI's.
On the business end - the new web platform had to increase total conversions (booking hours at a venue) at Neyborly spaces in every market.
From the user's perspective - we discovered that we needed to build an experience that continually educated and informed our guests and allowed them to book on-demand.
We focused on the calendar, booking funnel, and new venue pages. These crucial pages tied into our KPI's established at the onset of this project.
To design and prototype this site I used a combination of Sketch, Illustrator, & Photoshop and relied heavily on inVision and AdobeXD for hand-off to engineering and leadership.
The site's been live now for just over 40 days and we're successfully calculating all conversions (which is hovering around 12% for all you data nerds!) and have noted a reduced time-to-booking from our customer experience team. We'll be tracking these metrics and learning from our work long after I leave.
This process was quite complex and I've collected tons of sketches, drawings, and workflow shots on my accompanying process instagram @nathantrevino.process if you'd like to look behind the curtain.
Even before I was full-time on the team, I was freelancing for Neyborly working on their wordmark and logo. Over my 3 years there I was fortunate enough to see this brand shown to 20,000+ people a month dotted across ground-floor venues along the West Coast.
Here it is in black & white and in San Francisco, Portland, and Oakland.
I wore a baker's dozen of design hats while at Neyborly. Most notably I was the steward of our interior design and graphic design styles. I made paintings, built an interior style guide, painted and designed murals (like the above door mural), and much much more. I've collected a handful of the graphic design elements I was responsible for as the Head of Design.
My design with Neyborly is nearly as multi-media as you can get. From my recent leadership on the digital product design to my very first sketches of the logo, I loved every bit of it.
If you'd like to dig deeper into my process, I've built a small instagram where my sketches, ideas, and scratch documents end up for y'all.